Department website: https://www.atu.edu/business/schoolofbusiness
The Graduate Certificate in Digital Marketing is designed to provide students with graduate-level knowledge and skills applicable to digital marketing. Students will gain knowledge in digital marketing, social media marketing, consumer insights, and predictive analytics. The Graduate Certificate in Digital Marketing will be available to any student who has obtained a bachelor’s degree as well as senior undergraduates who are enrolled in the accelerated BSBA in Business Data Analytics plus MBA Program, the accelerated BSBA in Management plus MBA Program, and the accelerated BSBA in Digital Marketing plus MBA Program. It is not available for students with an MBA degree with a Digital Marketing concentration.
Students are eligible to apply for unconditional admission to the Digital Marketing Graduate Certificate program if they meet the following:
- Admission Requirements for the Graduate College
- Students will also be required to meet one of the following standards:
- An overall 3.50 GPA from an AACSB or ACBSP accredited business undergraduate program; or
- A score of 1,000 using the formula [GMAT + 200*GPA = 1,000] with a minimum GPA of 2.75 from an accreditated undergraduate program or a score of 1,050 using the formula [GMAT + 200*GPA = 1,050] with a GPA for the last 60 hours from an AACSB or ACBSP accredited business undergraduate program. In addition, a minimum GMAT of 450. A GMAT test score must be taken within the last five (5) years; or
- A minimum combined GRE score equivalent to GMAT of 450. Please check the link at ETS website for the conversion: https://www.ets.org/gre/institutions/about/mba/comparison_tool. After a combined GRE score is converted into a GMAT score, the GMAT score should also meet a score of 1,000 using the formula [GMAT + 200*GPA = 1,000] with a minimum overall GP A of 2. 75 from an accredited undergraduate program or a score of 1,050 using the formula [GMAT + 200*GPA = 1,050] with a GPA for the last 60 hours from an AACSB or ACBSP accredited business undergraduate program. A GRE test score must be taken within the last five (5) years.
And submit a current resume/vitae.
Learning Outcomes: Students will gain graduate-level knowledge and skills applicable to digital marketing, including digital marketing, social media marketing, consumer insights, and predictive analytics.
For program assessment visit: https://www.atu.edu/assessment/program_assessment.php
