Department website: https://www.atu.edu/business/schoolofbusiness

The Graduate Certificate in Digital Marketing is designed to provide students with graduate-level knowledge and skills applicable to digital marketing.  Students will gain knowledge in digital marketing, social media marketing, consumer insights, and predictive analytics.  The Graduate Certificate in Digital Marketing will be available to any student who has obtained a bachelor’s degree as well as senior undergraduates who are enrolled in the accelerated BSBA in Business Data Analytics plus MBA Program, the accelerated BSBA in Management plus MBA Program, and the accelerated BSBA in Digital Marketing plus MBA Program.  It is not available for students with an MBA degree with a Digital Marketing concentration.

Course List

Code	Title	Hours
MKT 6103	Digital Marketing Strategy	3
MKT 6323	Applied Predictive Analytics	3
MKT 6113	Strategic Social Media Marketing	3
MKT 6153	Consumer Insights	3
Total Hours		12

Learning Outcomes: Students will gain graduate-level knowledge and skills applicable to digital marketing, including digital marketing, social media marketing, consumer insights, and predictive analytics.