Department website: https://www.atu.edu/business/schoolofbusiness

The Graduate Certificate in Digital Marketing is designed to provide students with graduate-level knowledge and skills applicable to digital marketing.  Students will gain knowledge in digital marketing, social media marketing, consumer insights, and predictive analytics.  

Course List

Code	Title	Hours
MKT 6103	Digital Marketing Strategy	3
MKT 6323	Applied Predictive Analytics	3
MKT 6113	Strategic Social Media Marketing	3
MKT 6153	Consumer Insights	3
Total Hours		12

Learning Outcomes: 

Students will gain graduate-level knowledge and skills applicable to digital marketing, including digital marketing, social media marketing, consumer insights, and predictive analytics.

For program assessment visit: https://www.atu.edu/assessment/program_assessment.php