Academic Catalog

Public Relations, Certificate of Proficiency

Department website: https://www.atu.edu/cj

The Certificate of Proficiency in Public Relations Journalism provides students with the opportunity to earn within the first four semesters of study, a certificate acknowledging their instruction in broadcast journalism. This stackable education sequence enhances a student's employment opportunity and augments any degree program with which it is paired.

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HANDS-ON LEARNING opportunities

  • Final projects in several courses are professional portfolios that students can use when looking for internships and jobs.

SKILLS YOU WILL LEARN

  • Critical thinking
  • How to create a media kit
  • How to create and implement a PR campaign
  • How to design various communication pieces
  • Working with business professionals
  • Working with others

YOU COULD WORK AS A(N)

  • Account Executive
  • Communications Specialist
  • Community Relations
  • Public Information Officer
  • Social Media Manager

ALUMNI OF OUR PROGRAM WORK AT

  • CJRW
  • JB Hunt
  • Salvation Army
  • Sun Branding Solutions
  • TIAA
  • Walton Foundation