Department website: https://www.atu.edu/business/schoolofbusiness

Digital Marketing prepares students to work in the most dynamic and rapidly changing area of business.  With courses in Marketing Research and Analytics, Integrated Marketing Communication, Social Media Marketing, Digital Metrics, and Retailing and the Virtual Market Place, students graduate with an understanding of how customers’ preferences and opinions are measured, how data is collected and analyzed, and how marketing strategy is crafted to offer the right product for the right price in the right place to the most profitable customer. Digital Marketing students have opportunities to participate in applied learning experiences such as consulting with small businesses through ATU’s Small Business Technology and Development Center to create social media marketing plans, to conduct actual marketing research for local organizations, and to work with other students to promote on campus activities.

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See appropriate alternatives or substitutions in “General Education Requirements”.

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Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.

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Approved electives include:

• COMS 2333 Web Publishing II 
• JOUR 3173 Public Relations Principles 
• MKT 3103 Selling and Sales Management 
• MKT 4033 Internship in Marketing I 
• MKT 4053 Sport and Event Marketing
• MKT 4093 International Marketing 
• MGMT 4103 Supply Chain Management
• MGMT 4113 Managerial Issues in Electronic Commerce 

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This program partners the BSBA Digital Marketing undergraduate degree with the MBA degree. A maximum of 12 graduate level credit hours can be counted towards both the BSBA Digital Marketing degree and the MBA degree. Four graduate level courses can be used to replace four upper-division undergraduate courses as follows:

• BDA 6203 Business Information Analysis can any general elective.
• MGMT 6203 Decision Modeling in Supply Chain Management can replace any approved elective.
• MGMT 6103 Organizational Management and Leadership can replace MKT 4013 Digital Metrics
• MKT 6113 Strategic Social Media Marketing can replace any marketing elective.

Students who complete the program will be able to:

• use standard software to solve a business problem or support a business process.
• present a professional oral presentation.
• prepare professional written documents that are appropriate for the specific business discipline for which the documents were written.
• exhibit basic principles of professional behavior.
• apply the steps in an ethical framework to issues presented in various business contexts to determine appropriate actions.
• apply general business principles to business issues.