Department website: https://www.atu.edu/cj

The Digital Content Creation degree prepares students to work in the fast-changing world of media production.  Many of tomorrow's desirable jobs will be in social media.  This program comes from a creator perspective and gives students experience with film-making, public relations, social media, and communication ethics.  Students will leave with the ability to coordinate and create content for social media efforts---either their own or for employers.

HANDS-ON LEARNING OPPORTUNITIES
Content creation, including channel creation 
Internships 
Video production and performance 
Capstone project 

SKILLS YOU WILL LEARN
Cultivating an internet presence 
Camera work and editing 
View optimization 
Social media ethics 

¹

See appropriate alternatives or substitutions in "General Education Requirements".

²

Digital Content Creation Electives include: COMM/JOUR/TH Intership or Practicum, JOUR 2143 Media Writing, JOUR 4073 Graphic Communication, COMM 3003 Interpersonal Communication, COMM 3163 Writing for Performance, COMM 3263 Podcast/Radio Theatre Writing, TH 4563 Sound Design for Moving Image, TH 3803 Directing Theories and Techniques, and other courses approved by advisor.

³

COMM 2003 Public Speaking will not be used to satisfy the general education Fine Arts and Humanities requirement if used to satisfy performance elective.

Graduates of the program will: 

• demonstrate an understanding of public relations principles and the ability to plan a campaign.
• employ fundamental film-making skills including plot structure, shot planning, camera work, and editing.
• use theories related to the functioning of social media communication.
• employ digital communication effectively and ethically.
• build, leverage, and monetize an online presence.

For program assessment visit: https://www.atu.edu/assessment/program_assessment.php