Department website: https://www.atu.edu/cj

The Digital Content Creation degree prepares students to work in the fast-changing world of media production.  It gives students experience with film-making, public relations, social media, and communication ethics.  Students will leave with the ability to coordinate and create content for social media efforts---either their own or for employers.

Learning Goals

• Effective and ethical use of social media
• Ability to enact public relations campaigns
• Film-making
• Performance
• Building an online presence
• Cultivating an online audience

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See appropriate alternatives or substitutions in "General Education Requirements".

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Digital Content Creation Electives include: COMM/JOUR/TH Intership or Practicum, JOUR 2143 Media Writing, JOUR 4073 Graphic Communication, COMM 3003 Interpersonal Communication, COMM 3163 Writing for Performance, COMM 3263 Podcast/Radio Theatre Writing, TH 4563 Sound Design for Moving Image, TH 3803 Directing Theories and Techniques, and other courses approved by advisor.

Graduates of the program will: 

• demonstrate an understanding of public relations principles and the ability to plan a campaign.
• employ fundamental film-making skills including plot structure, shot planning, camera work, and editing.
• use theories related to the functioning of social media communication.
• employ digital communication effectively and ethically.
• build, leverage, and monetize an online presence.