Department website: https://www.atu.edu/business/schoolofbusiness

Business Data Analytics applies knowledge and skills in business, math, and technology to solve some of today’s toughest problems. Students learn to apply quantitative reasoning, critical thinking, and high ethical standards to real world situations. Graduates in this major are able to analyze both small and big data sets to develop business insights to guide decision making. Analysts see trends, identify opportunities, and make predictions that allow businesses to survive and thrive in a competitive, rapidly changing environment. People who can make sense of the numbers and have strong data-driven decision making skills are highly sought after in organizations of all sizes and across all industries. The goal of the BDA program is to have students ready to contribute to the organization’s bottom line from day one.

Association to Advance Collegiate Schools of Business (AACSB International)

777 South Harbour Island Boulevard, Suite 750
Tampa, FL 33602-5730 USA
(813) 769-6500

All programs within the School of Business, with the exception of the BS in Health Information Management and the MS in Health Informatics, are accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the premier accrediting agency for business schools, stressing academic excellence and a commitment to continuous improvement. Approximately one third of the business schools in the United States and several selected schools internationally have earned AACSB International accreditation.

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1See appropriate alternatives or substitutions in “General Education Requirements”.

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Approved Electives: BDA 4031 BDA Internship/BDA 4032 BDA Internship/BDA 4033 BDA Internship, BDA 4073 Special Topics, COMS 1013 Programming Foundations I and COMS 1011 Programming Foundations I Lab,  COMS 1333 Web and Mobile Technologies, FIN 4033 Financial Modeling, HIM 4063 Organization and Administration, MGMT 3113 Business Process Improvement, MGMT 4103 Supply Chain Management, MKT 3063 Social Media Marketing, MKT 4103 Special Topics in Marketing, PHIL 3103 Logic, STAT 2304 Programming Languages for Data Science or higher STAT course. 

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This program partners the BSBA undergraduate degree with the MBA degree. A maximum of twelve (12) graduate level credit hours can be counted towards both the BSBA degree in Business Data Analytics and the MBA degree.  Four graduate level courses can be used to replace four upper-division undergraduate courses as follows:

• BDA 6203 Business Information Analysis can replace MKT 3153 Marketing Research and Analysis
• MGMT 6203 Decision Modeling in Supply Chain Management can replace any Approved Elective.
• MKT 6103 Digital Marketing Strategy can replace any Approved Elective.
• BDA 6323 Applied Predictive Analytics can replace BDA 4003 Business Intelligence

Students who complete the BSBA program will be able to:

• use technology to support business decisions.
• demonstrate oral communication skills in a business context.
• demonstrate written communication skills in a business context. 
• use an ethical decision-making framework in a business context.
• demonstrate foundational knowledge for conducting business. 
• demonstrate advanced knowledge for their field. 

For program assessment visit: https://www.atu.edu/assessment/program_assessment.php